Home · About

About Motorsport Business School

The first global higher-education institution fully dedicated to the business of one of the world's most exciting and complex sectors.

Who we are

The first global business school for motorsport.

Motorsport Business School (MBS) is the first global higher-education institution fully dedicated to the business, management and commercial side of the motorsport industry.

We train the next generation of leaders who will shape the future of Formula 1, MotoGP, Formula E and the broader global racing ecosystem. Our mission is to combine industry expertise, academic rigour and international vision to professionalise one of the world's most dynamic and complex sectors.

A driver in race suit in the garage
Where we come from

Motorsport went global. Its business education didn't.

MBS was founded with a clear conviction: motorsport has achieved global scale, but its business education has not. Despite becoming a €160B industry with more than one billion fans worldwide, formal executive education for motorsport remained largely undeveloped.

Inspired by the evolution of modern business schools, we built a model that brings active industry professionals directly into the classroom, team executives, commercial directors, financial controllers, event promoters, media experts and regulatory specialists, connecting academic learning to how the industry really operates.

As the industry expands into new markets, accelerates its digital transformation and moves toward electrification and sustainability, MBS prepares leaders who understand both its heritage and its future.

A driver and team on the grid
Our purpose and values

What drives Motorsport Business School.

Our purpose is to drive innovation, sustainable growth and high-performance leadership within the global motorsport ecosystem. We achieve it through four core values.

Industry immersion

Learning connected to real-world practice, taught by professionals from F1, MotoGP, Formula E, event promoters, federations, teams, sponsors and media.

Innovation and forward thinking

Motorsport is a catalyst for innovation, data, electrification, hybrid systems, digital media, sustainability and AI. We embed this mindset across all programmes.

Global perspective

Motorsport is a worldwide business. We prepare leaders to navigate global markets, cross-cultural environments and international governance frameworks.

Entrepreneurial mindset

Motorsport has always attracted pioneers. We foster initiative, creativity and strategic thinking to build new opportunities and business models.

Our leadership

The team behind the school.

Javier Tovar

Javier Tovar

Founder and CEO

Founder and CEO of MBS and an investment professional with deep experience in M&A, private equity and strategic finance, at firms such as Alvarez & Marsal, V4 Financial Partners and Pontem Capital. His mission with MBS: to build the world's leading institution for executive education in motorsport.

LinkedIn
Joaquín Danvila

Joaquín Danvila

Academic Advisor and Director of Digital Strategy

Senior executive and academic with 20+ years in business development, commercial strategy, marketing and digital transformation. Director of Digital & Online Education at IEB. At MBS he shapes the academic model and strengthens the digital programmes.

LinkedIn
Waleed Al Baloushi

Waleed Al Baloushi

Middle East Advisor

Advises MBS on strategy and partnerships across the Middle East, supporting the school's international expansion in one of motorsport's fastest-growing regions.

LinkedIn
Admissions open

Apply for the October 2026 intake.

Request information and our admissions team will be in touch to discuss the programme and your goals.