LEARN ABOUT THE HISTORY OF
MOTORSPORT BUSINESS SCHOOL
First global business school fully dedicated to the motorsport industry.
WHO WE ARE?
Motorsport Business School (MBS) is the first global higher-education institution fully dedicated to the business, management, and commercial side of the motorsport industry.
We train the next generation of leaders who will shape the future of Formula 1, MotoGP, Formula E, and the broader global racing ecosystem.
Our mission is to combine industry expertise, academic rigor, and international vision to professionalize one of the world’s most dynamic and complex sectors.
WHERE WE COME FROM
MBS was founded with a clear conviction:
motorsport has achieved global scale, but its business education has not.
Despite becoming a €160B industry with more than one billion fans worldwide, formal executive education for motorsport—covering strategy, management, finance, marketing, operations, sustainability, and governance—remained largely undeveloped.
MBS was created to change that.
Inspired by the evolution of modern business schools, we introduced a model that brings active industry professionals directly into the classroom.
Team executives, commercial directors, financial controllers, event promoters, media experts, and regulatory specialists share real experience to connect academic learning with the realities of how the industry operates.
This practitioner-driven approach ensures our programs remain aligned with the demands, opportunities, and transformations shaping motorsport today.
As the industry expands into new markets, accelerates its digital transformation, and moves toward electrification and sustainability, MBS prepares leaders who understand both its heritage and its future.
OUR PURPOSE & VALUES
At Motorsport Business School, our purpose is to drive innovation, sustainable growth, and high-performance leadership within the global motorsport ecosystem.
We achieve this through four core values:
- INDUSTRY IMMERSION:
- Learning connected to real-world practice, taught by professionals from F1, MotoGP, Formula E, event promoters, federations, racing teams, sponsors, and media organizations.
- INNOVATION & FORWARD THINKING
- Motorsport is a catalyst for innovation—data, electrification, hybrid systems, digital media, sustainability, and AI. We embed this mindset across all programs.
- GLOBAL PERSPECTIVE
- Motorsport is a worldwide business. We prepare leaders to navigate global markets, cross-cultural environments, and international governance frameworks.
- ENTREPRENEURIAL MINDSET
- Motorsport has always attracted pioneers. We foster initiative, creativity, and strategic thinking to build new opportunities and business models.
